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PAMPERS

Agency: Indigo Consulting

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My duties included: 

Copywriting, Concept Ideation & Visualization, Content Planning 

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Collaborated with: 

Illustrators, Design & Account Management teams

A SELECTION OF MY FAVOURITE CAMPAIGNS: 

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From hygiene tips to thanking the superheroes A.K.A. the frontline workers, we covered all important points. 

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PAMPERS X 2020

A lot of things changed in 2020, including the kind of content brands started publishing. When the pandemic struck I made sure that we were communicating relevant, helpful and timely content, created in a way that mommies could share it with their lil' ones.  

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During this lockdown Pampers launched its new campaign, PAMPERS PASTIMES to help parents and their babies cope with the pressures of the lockdown and make spending time at home fun and exciting. ​

​To amplify this thought on social media, I decided to create content that gives parents ideas of some fun crafts they can do with their munchkin. 

They were also asked to share these, which generated a lot of engagement and growth in followers in a few months. 

DADS OF PAMPERS

​Pampers launched their campaign to encourage co-parenting and asked to amplify it on social media The lockdown seemed like a great opportunity because moms and dads were both at home. In collaboration with in-house designers and freelance illustrators, we put created a bunch of moments where fathers are seem building a bond with their babies. These illustrations were supported by minimal copy. 

PAMPERS MOMENTS

While I made sure that every moment relevant to the brand and the audience was covered, I was very mindful of what days we picked. I wanted to make sure that the moments fits the vibe, tone and audience of the page. 

Some days that I picked were: 

EARTH DAY

I leveraged the popularity of these films and created posts showing the audience what the world would look like if we didn't take care of our planet. 

SIBLING DAY

Not only was this fun little contest a lot of fun to host, it also generated a lot of engagement. We had mothers sending in entries of their kids left, right and center, making this one of the most engaging campaigns. 

HOLI

Holi (the festival of colors) demands a lot of water consumption which can become problematic especially when water is such a scarce resource. The aim of this post was to promote a dry and safe holi while doing something cute with Instagram's album post feature.

EASTER

With the Do The Doodle contest, I helped generate a lot of engagement and get over 300 entries for this fun contest. 

During this contest I also realised how engaged the mommy audience gets when we give them some fun things to experience with their babies.

IG TRENDING MOMENTS

These posts got ample of attention from both, the audience and some social media portals who published it on their pages. 

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