Mumbai born, raised and schooled, I'm a Senior Copywriter with a passion for humour, tattoos, films and food.

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Ever since I was litte, I was fascinated with television. It wasn't just the films or cartoons. It was everything- soap operas that added drama in people's mundane lives, the talk-shows that got people closer to their favorite celebrities, the music channels that had better playlists than half the DJs we have today and of course, the commercials, the jingle-driven, catchy ads you could love forever or hate instantly, but you definitely could not ignore.

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Being a 90's kid, I watched this world of TV & advertising grow & evolve year after year to what it is today & the one change that excites me the most is the audience's perception & attitude towards the content they choose to consume. Since they can look right through all the B.S., as a content creator I make sure to keep that in mind and deliver stuff that's relevant and honest to the brand and its audience.

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So if you're looking someone who can come up with ideas (big or small), create content (for any platform) and collaborate with different teams (to work or party), hit me up because I think we'd make a great team!